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Digital Marketing

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Profuture provide best digital marketing in Kallakurichi , is online marketing, to connect with potential customers using the internet or digital communication. This includes not only email, social media, and web-based advertising, but also text and multimedia messages as a marketing channel.

Digital marketing considers how each individual tool can convert prospects. A brand’s digital marketing strategy may use multiple platforms or focus all of its efforts on 1 platform. Many brands use social media marketing to start dialogues with audiences rather than encourage them to spend money right away.

Social media marketing means driving traffic and brand awareness by engaging people in discussion online. The most popular platforms for social media marketing are Facebook, Twitter, and Instagram, with LinkedIn and YouTube not far behind.Because social media marketing involves active audience participation, it has become a popular way of getting attention. It’s the most popular content medium for B2C marketers at 96%, and it’s gaining ground in the B2B sphere as well. According to the Content Marketing Institute, 61% of B2B content marketers increased their use of social media this year.Social media marketing offers built-in engagement metrics, which are extremely useful in helping you to understand how well you’re reaching your audience. You get to decide which types of interactions mean the most to you, whether that means the number of shares, comments, or total clicks to your website.

Types of digital marketing:

  • Search engine optimization : The art and science of making web pages attractive to search engines.
  • Content marketing :  A strategy based on the distribution of relevant and valuable content to a target audience.
  • Social media marketing : It means driving traffic and brand awareness by engaging people in discussion online.
  • Pay-per-click marketing : It is posting an ad on a platform and paying every time someone clicks on it.
  • Affiliate marketing : Lets someone make money by promoting another person’s business.
  • Native advertising : It was created in reaction to the cynicism of today’s consumers toward ads.
  • Marketing automation : It uses software to power digital marketing campaigns, improving the efficiency and relevance of advertising.
  • Email marketing : It is simple—you send a promotional message and hope that your prospect clicks on it.

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